Some days, when the blank page stares back at me with more resistance than possibility, I don’t force it. I step away from the screen,...

Alpine Circuit, Lake O'Hara By Shannon Hurst Some days, writing feels like standing on the wide-open prairie, flat, exposed, and unsure...

Bugaboo's By Shannon Hurst I try and get out hiking in my proverbial backyard as often as possible. On one of my last hikes up a ridge in...

Great Egret, Huntington State Park in South Carolina By Shannon Hurst | Gower Media Some evenings, when the wind softens and the sun...

Some trends race at you like a speedboat on a summer long weekend. Others arrive slowly, like a sunrise paddle across a still lake,...

Today, I spent the whole day in my garden. And not just the usual puttering, I mean hands in the soil, sweat on my back, weeds...

Have you ever stood beside a glacier-fed lake like Lake Louise or Moraine Lake and felt that sense of awe, the kind that reminds you how...

You’ve launched the website. You’ve posted on social. You’ve sent out the emails and maybe even run a few ads. You’re showing up but...

Perspective changes everything. Just a few steps to the left, and this shot would include a busy restaurant and crowds... completely...

Ever sat down to write and feel like your creativity was trapped in a leaky faucet? Or worse, completely dried up? Trust me, we’ve all...

Creating great content is a lot like planning the perfect trip—both need direction, creativity, and a little flexibility. Just like a good travel itinerary, a solid content strategy guides you, but the magic often happens in the unexpected moments. Whether you're hiking the levadas of Madeira or writing your next blog post, it’s all about knowing your destination, packing smart, and making it memorable along the way.

Creating content that connects starts with five essentials: relevance, quality, consistency, clarity, and creativity. These content pillars help small businesses improve SEO, increase engagement, and build lasting brand trust. Whether you're blogging, writing website copy, or managing social media, mastering these content strategies is key to growing your online presence.

If your business is online (and it should be), your content is your voice. It’s how you’re found, remembered, and chosen. But in a...

Great copy isn’t just nice to have, it’s essential. Learn why your words matter, how strong messaging builds trust and sales, and get 3 free copywriting tips to boost your brand’s voice. Plus, discover how I can help you write less and grow more.

Struggling to stand out online? Learn why high-quality, SEO-driven content is essential for small business growth, plus get 3 free content tips and discover how I can help you save time, connect with your audience, and grow your brand faster.