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When the Ideas Won’t Land: Reflections from a Birdwatching Writer
Great Egret, Huntington State Park in South Carolina By Shannon Hurst | Gower Media Some evenings, when the wind softens and the sun...
Shannon Hurst
May 302 min read


Writing Trends 2025: What a Quiet Paddle Can Teach Us About Modern Storytelling
Some trends race at you like a speedboat on a summer long weekend. Others arrive slowly, like a sunrise paddle across a still lake,...
Shannon Hurst
May 283 min read


Managing a Consistent Multichannel Strategy (And What My Garden in Okotoks Taught Me Today)
Today, I spent the whole day in my garden. And not just the usual puttering, I mean hands in the soil, sweat on my back, weeds...
Shannon Hurst
May 213 min read


What Glaciers Taught Me About Struggling to Generate Leads
Have you ever stood beside a glacier-fed lake like Lake Louise or Moraine Lake and felt that sense of awe, the kind that reminds you how...
Shannon Hurst
May 202 min read


🌱 How Do I Know My Digital Strategy Is Working? (Hint: It's a Lot Like Growing a Garden)
You’ve launched the website. You’ve posted on social. You’ve sent out the emails and maybe even run a few ads. You’re showing up but...
Shannon Hurst
May 173 min read


Writing Content with the Right Perspective: Why It Matters for Your Business
Perspective changes everything. Just a few steps to the left, and this shot would include a busy restaurant and crowds... completely...
Shannon Hurst
May 164 min read


💧Writing & Water: How Great Content Flows, Connects & Cascades Like a Waterfall
Ever sat down to write and feel like your creativity was trapped in a leaky faucet? Or worse, completely dried up? Trust me, we’ve all...
Shannon Hurst
May 143 min read


✈️ What Travel Taught Me About Great Content Strategy
Creating great content is a lot like planning the perfect trip—both need direction, creativity, and a little flexibility. Just like a good travel itinerary, a solid content strategy guides you, but the magic often happens in the unexpected moments. Whether you're hiking the levadas of Madeira or writing your next blog post, it’s all about knowing your destination, packing smart, and making it memorable along the way.
Shannon Hurst
May 124 min read


🎯 The 5 Cs (Plus an R & a Q) of Killer Content: Why Great Content Matters And Why You Shouldn’t DIY It
Creating content that connects starts with five essentials: relevance, quality, consistency, clarity, and creativity. These content pillars help small businesses improve SEO, increase engagement, and build lasting brand trust. Whether you're blogging, writing website copy, or managing social media, mastering these content strategies is key to growing your online presence.
Shannon Hurst
May 123 min read


Know Your Market, Stay on Trend: Why Relevance Is Everything in Online Content
If your business is online (and it should be), your content is your voice. It’s how you’re found, remembered, and chosen. But in a...
Shannon Hurst
May 112 min read


The Power of Good Copy: Why Your Words Matter (and How I Can Help)
Great copy isn’t just nice to have, it’s essential. Learn why your words matter, how strong messaging builds trust and sales, and get 3 free copywriting tips to boost your brand’s voice. Plus, discover how I can help you write less and grow more.
Shannon Hurst
May 92 min read


Why Great Content with High SEO Value Matters. Especially for Small Businesses
Struggling to stand out online? Learn why high-quality, SEO-driven content is essential for small business growth, plus get 3 free content tips and discover how I can help you save time, connect with your audience, and grow your brand faster.
Shannon Hurst
May 92 min read
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